Outsourcing Advantage

Premier Labellers contract labelling division have recently won a contract to apply self-adhesive labels to a range of leading brand tinned food products.

In an ever competitive market place, on the shelf presence is of vital importance. The brand has primarily sought to improve their products’ visual appeal to the consumer through the application of a new, more attractive label type.  Paragon Labels, who are market leaders in food packaging for the fresh and chilled food sector, and the fastest growing independent packaging supplier to this sector across the UK and Europe, have supplied the newer and cheaper label type which will appear on a range of products in all major supermarkets. A move which should see the brand continue to dominate their market.

Previously, the brand were applying wet-glue paper labels in-house which proved to be a messy, time consuming and expensive business but through outsourcing their labelling operations to Premier Labellers, the company has been able to make significant all-round improvements to their operation.

Overall quality has been improved by specifying and agreeing levels of service with Premier Labellers that simply could not be achieved with in-house production. Access to extensive operational expertise in labelling that would otherwise have been too difficult or time consuming to develop in-house has saved a significant amount of time, effort and money. The time to market has been reduced by accelerating the development of the products through the additional capability and expertise offered by Premier Labellers. Furthermore, costs associated with operating an in-house labelling facility including lengthy machine cleaning down time, capital equipment investment, product storage, health and safety and staffing have all been eliminated making the decision to outsource labelling operations an extremely smart move.