The Naked Truth

April 2011: We have recently labelled a new skincare range launched by one of the UK’s leading cosmetic surgeons. 

Premier applied the clear labels to the glass packaging of the Naked Truth range, created by Harley Street and Glasgow based surgeon Dr Darren McKeown.

The range has been brought to market with the help of  Suffolk based cosmetic development experts Jarvis who partnered with uson the project.

Jarvis’ senior account manager Samara Backhouse, said: “Dr McKeown had a strong idea of the type of packaging he wanted to use for brand. The alternative to clear labels on glass was screen printing which would have been a costly alternative, especially for a new launch. We have worked with Premier on a number of projects now and knew they would be able to deliver. The result is a sophisticated, eyecatching, yet cost effective solution for the client.”

Applying clear labels perfectly centrally to glass containers can be very problematic due to the varying tolerances inherent in glass. In order to overcome this problem we have developed a new and innovative solution to the problem, Label Centalisation Technology or “LCT”.  Developed around our Siemens S7 series based PLC control system, LCT actively calculates the centre point of each container that passes the product sensor and then feeds each label at the appropriate moment to ensure each product is labelled absolutely centrally. LCT was employed on this project and we are delighted with the high level of accuracy of label placement achieved ”.